Separating “health insurance” from “health care” will strike at the foundation of the Left’s framing of “health care reform.” The Frontier Lab research deconstructed what is appealing about the Left’s framing, as well as which alternative framing options provide the greatest opportunity for more effective reform. It also examined the views and values of citizens who have “opted-out” of traditional health care coverage to model the events, messaging, and other stimuli that led them to engage alternative approaches. The research considered these questions:

  1. What explains the support of “brand champions” for state-run health care, and how did they form their views?
  2. What explains the support of brand champions for free-market health care, and how did they form their views?
  3. Why do some citizens “opt-out” of conventional health care systems, and how did that process occur? The research is based on 120 interviews to produce this preliminary analysis.