AUSTIN – The Texas Public Policy Foundation (TPPF) today announced a new broadcast advertising campaign aimed at educating Texans about the importance of maintaining a fiscally conservative budget in Texas.
The first phase of the campaign, undertaken as part of the Texans for a Conservative Budget coalition, consists of two 60-second advertisements – one featuring TPPF President Brooke Rollins and board member Craig James – which hit the airwaves today. The commercials direct viewers to a website, ConservativeBudget.com, where they may take action.
“It’s a critical time for the Texas economy, and in an effort to educate as many Texas citizens as possible about the importance of maintaining a fiscally responsible budget, we felt it was important to broaden our outreach with a broadcast campaign,” said TPPF President Brooke Rollins. “These advertisements bring to the forefront what our forefathers championed: personal freedom, personal responsibility and limited government.”
Seven policy, business, and grassroots organizations have banded together to form Texans for a Conservative Budget, a coalition that urges the Texas Legislature to approve a 2012-13 state budget that cuts non-essential programs, does not raise taxes or fees, and does not tap the state’s Economic Stabilization Fund. The coalition debuted at a Texas Capitol press conference on April 6th.
The founding members of Texans for a Conservative Budget include the Texas Public Policy Foundation, Americans for Prosperity-Texas, Americans for Tax Reform, Empower Texans, Heartland Institute, Liberty Institute, and the National Federation for Independent Business-Texas.
The broadcast advertisements will begin today on the Your News Now (YNN) channel and tomorrow on KEYE-TV (CBS). The commercials may be viewed online at www.youtube.com/TexasPPF.
Brooke L. Rollins is President and CEO of the Texas Public Policy Foundation.
The Texas Public Policy Foundation is a non-profit, free-market research institute based in Austin.
Texans for a Conservative Budget website: www.ConservativeBudget.com Texans for a Conservative Budget commercials: www.YouTube.com/TexasPPF